Here's a small sampling of the work we have done for amazing brands.
sprouting a whole new look
Vern Goers Greenhouse, a garden center operated by four generations of the Goers Family, was looking for a new look for their 50th Anniversary. Working with the family, we redesigned their website, featuring an updated logo, created social media posts and advertisements for the big event, and continue to write their quarterly e-newsletter and blog posts.
Recruiting for The Great Indoors.
We were tasked with the project to create a cohesive brand of recruiting materials that highlight the personalities and unique positions at Great Wolf. Starting with photography and personal interviews, we captured the emotions of day-to-day guest interactions and stories. Those were then brought to life in a series of banners, posters, ads and social media posts to portray the excitement and love for working at the lodge.
SETTING THE STANDARD.
Like many companies, there are several hands on a brand which can create inconsistency in visual identification. We recently took a step back and looked what represented this healthcare IT client. Starting with the red box, a series of square and cube graphics were added to their overall identity. A lighter color palette and whimsical photo standard were selected to offset the bold colors and graphics. Collectively a new brand standard was created, which also included font families, graphic icons and mission graphics.
RUSTIC RESTAURANT WITH AN EDGE.
For this project, the task was to re-brand a collection of rustic restaurants, to add edge, flare and promote the modern cuisine. The solution was to refresh all photography with large, tight photos that express the textures, colors and style of the menu. Using this new photography, we created new advertising and promotions to highlight the imagery and culinary expertise, while pairing the images with playful, appetizing headlines and captions. Menu layouts were revitalized to encompass the new brand, give guests an ease of readability and high printed durability.
INDOOR MINI GOLF WITH CHARACTER
Old Town Putt, a start-up bar with an indoor mini golf course was looking for a unique, modern logo to fit the contemporary interior design of their new location. After a deep dive into the history of Fort Collins, the final solution was a tribute to the old character of the downtown area with its faded building murals and historic charm. The goal was also to create an original and recognizable symbol that could be carried throughout their branded materials.
REBRANDING A SOCIAL GROUP
ASGTG, an online group of Amazon Sellers, was looking for a series of branded collateral for their Facebook and Twitter feeds. Setting the tone with their current brand colors, several team posts, group page cover images and alerts were created to make a uniform set of messaging. ASGTG also reached out for their 2019 conference event for EventBrite images, invitation and presentation design.